London Olympics Logo Induces Fits - 7 June, 2007

Organisers of the London 2012 Olympics were put on the defensive this week after unveiling the new logo design to represent the London Games.

The logo is a made up of five jagged blocks which are meant to represent the different elements of London. Image designer A. Blighnd Guy said, “It was our second choice actually. Originally we were going to go with a picture of Paula Radcliffe pissing in a cup, but we decided to save that image for the Para-Olympics.”

The controversial logo, which caused fits of laughter and embarrassment at its unveiling, sparked further controversy when a promotional video presenting the logo induced epileptic fits. One scene in the video featured the logo flashing over a shot of Mayor Ken Livingston in a fluorescent thong. One sufferer said, “I couldn’t stop convulsing. He had tensed his buttocks.”

The concept was designed to be ‘inclusive’ and so far has managed to achieve that goal by uniting almost everyone against it. Said Guy, “That’s what we were hoping. Londoners are often brought together by the things they loathe. Where would we be without the Tube, the congestion charge, or American tourists?”

The logo fiasco is yet for another blow for the Olympic Organising Committee, who have already suffered several setbacks, including massive budget overruns and development delays to crucial facilities. A spokesman said, “We can see no reason why the Olympics won’t take place as scheduled in 2012, or early 2013.”

With the logo finalised, the next step for the Olympic task force is to select a mascot. The current front runner is a very, long caterpillar called ‘Misery’, which when viewed closely, is actually made up of people queuing.